Step by Step Guide on How To Make Content Easy To Understand For Generative Engine Optimisation

Hello and welcome back. It’s Paul from Neural AdX Ltd. I’m now just going to explain to you in detail what is meant by easy to understand content in regards to generative engine optimisation. So, I’m going to take you straight on to my website page which is a great assistance not just for me in this moment, but for yourself if you’d like to view it at a later date. So, easy to understand content, essentially starts with providing clear and direct answers. So, Where you would have proposed a question in your content when you are replying to that question, rather than going around the houses within the first sentence, answer the question immediately.Okay? So the example here is, what is generative engine optimisation, as a question. The response to that in your content should be generative engine optimisation is the process of structuring and writing web content so that AI powered search engines can easily understand, summarise and present your information to users. So we’ve dove straight into the answer. No, ambiguity shall we say just core, direct truth. and that’s what they’re looking for in regards to easy-to-understand. Now, moving into the next segment of easy-to-understand, is using simple conversational language. Now, this is how the A.I. generative engines are being constructed in their own algorithms. Because, obviously they are chatbots is their technically correct name. So, all of their programming is to interact with humans and to replicate how humans interact. So, Conversational language is how we interact so we don’t have to be overly technical or complicated because these systems are designed to have a preference for natural human language, so that is what we need to replicate. The examples here, a bit of a strong over-egging the pudding version, of a hard-to-understand, batch of writing for the want of a better description, would be deploying advanced semantic structuring mechanisms across web assets enables high-order machine reasoning. When these mechanisms are combined with multi- layered citation frameworks, generative models initiate extended validation sequences that may improve epistemic alignment.Jesus Christ. Okay. So as you can see, that’s just creates cognitive load and a lot of question marks in the brain and obviously, when AI is passing it, it too has to break that down for essential meaning.Whereas the correct version to do would be Schema tells AI what your page is about. It gives you the model a clear guide so it doesn’t have to guess. When you also use simple direct citations, the AI can check your facts quickly and decide you’re a reliable source. So you see an effortless, free-flowing, non- complex construct that’s the way to go in this regard. Okay? Then the next part of making your content easy to understand is breaking down complex information. So if you. If you have a paragraph that, let’s say, is 12 sentences long, you can condense that down into just being a paragraph. Three core bullet points as in this example here, you’ve got the benefits of GEO, rather than the 12-sentence paragraph, you could just condense it down to these three bullet points, which are increases your website’s visibility and AI search, makes your content easier for both humans and AI’s to read, and it helps users find answers faster. Okay? Then, the next attribute to employ in regards to making your content easy to understand is to use descriptive headings and subheadings. So, you want to organise content with clear, logical headings. So, obviously, that structure is the H1 for your main heading, and then you’d have a lot of H2 subheadings and then some H3 headings, which are just nesting under the H2. And you want to make the heading specific and informative, an example of this is rather than a H2 title being, introduction on a page. Rather, you might title it How Generative Engine Optimisation Improves Search Visibility. So, that’s a much more human way of communicating the information rather than you could say, a more sort of, like, scientific, academic structured version which would be introduction as per this example. Okay. Now, the next one, and my favourite one by far, is the incorporation of visual and structured elements. So, in this context, rather than just writing paragraph after paragraph, you can use multimodal content. So, by that, you can implement infographic graphics, you can implement, graphs, tables,Charts, videos, even, audios, like podcasts and things of that nature. So, don’t just use standardised text, because AI appreciates a wide variety of methodologies to communicate things which are perceived as easier to comprehend by users on a website. So, as you see here, the instruction, it says, add images, infographic tables, call out boxes to illustrate key points and break up text. So, it says here, bullet point lists can quickly be scanned for main ideas, kind of touched on that earlier, infographics to help people visualise complex processes. FAQ section to address common user queries. Yeah, they’re sort of the core. I mean, I need to add to this because I did this some time ago. But the other elements that I was touching on are key ingredients for easy to understand as well. Now, the next element of making the content easy to understand and this is an additionally a crucial one, not one to overuse that word, but the core essence of it applies here. Schema markup. Now, schema markup, in essence, just gives great detail to the AI generative engine about your website.I don’t know how much you know about how chatbots interact and Interpret websites, but it’s somewhat of a vague, brief comprehension they have when they parse.So, if you are providing schema markup, you are giving them a much more detailed version of your website. So, therefore, you have much more chance of them understanding what your speciality is, and when particular questions or queries are proposed inside their AI platforms, they’re much more likely to use your content because they’re going to see you as a source of detailed authority. So schema markup is very important. And the next one right here. For conversational and long tail queries.So yes, now when you think about it, a lot of people are using, as I do the voice option on the chatbots where you can just talk to it. So the natural flow of human language is more and more coming into play, and so with that being delivered to the chatbots, they’re going to seek content that is of a similar construct. So if your headings and subheadings are designed that way, then you’ve got much more chance of the AI generative engine picking your content over a competitor.Next one here that we have is highlighting key information. So with that, simply in the content that you’re putting on your webpage, key elements that you want to emphasise to the reader you can just, as per this example here, you could highlight it in a different colour and then the actual, conclusion of the point that you’re highlighting, you could put in bold, as I have done here for example, just to make it leap off the page and stand out to the user. Finally, you can employ methods of checking how effective your structure of easy-to-understand content is by using tools to check the readability. like Flesh Reading Ease, it’s one tool, and you want to aim for a score that matches your calculated audience’s reading level, whatever that is, will be dependent on the industry.That you specialise in, okay? You’ve got also tools like Yoast and RankMath, which will help and help and measure your readability scores if you wanted to know some others that you can fall back on, okay? Alright, well, I’ve conveyed as best as possible, in this short little video of what easy to understand is in regards to generative engine optimisation. I’m sure you may have questions or queries on this and if indeed that is the case, do feel free to get in contact and I will reply to you as soon as possible. All right, as always guys and gals, thank you so much

for watching and be well.