This is the short tooltip glossary page for Generative Engine Optimisation. It provides a concise definition and directs readers to the full glossary child page for deeper context.
GEO stands for “generative engine optimisation” which means the process of optimising your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode.
What Is Generative Engine Optimisation?
Generative Engine Optimisation is the discipline of making website content clearer, better structured, and easier for AI answer engines to understand, retrieve, and attribute.
For brands, it connects traditional search visibility with generative AI systems by improving entity clarity, source trust, topical relevance, and citation readiness across AI-driven search experiences.
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