Step by Step Guide on How To Implement High Quality Quotations For Generative Engine Optimisation
Article Written By Paul Rowe with ChatGPT insights, Founder of NeuralAdX Ltd and Chief Generative Engine Optimisation Officer. Publish Date: 05/07/2025
Understanding how to implement high quality quotations for Generative Engine Optimisation is essential if you want your content to be cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. This process involves combining relevant keywords, credible UK-based quotations, and AI-friendly formatting.
Start by identifying the search queries your audience is using. Tools like Google Keyword Planner, Semrush, or Ahrefs can help uncover long-tail questions your UK audience is asking. Once identified, create content that directly answers these questions.
Next, integrate quotations from reputable sources—such as UK government websites, professional organisations like the CIPD, or recognised figures. Quotations should be placed naturally within your content, with clear attribution and context that explains the source’s credibility.
Proper structure matters. Use question-based headings, bullet points, and conversational language. This helps AI engines parse and summarise your content more effectively.
Learning how to implement high quality quotations for generative engine optimisation is not only about inserting quotes—it’s about doing so in a way that boosts trust, readability, and relevance in the eyes of AI.
Master how to implement high quality quotations for generative engine optimisation, and your content becomes a reliable source in the AI age.
How To Add Quotations For Generative Engine Optimisation Video
This video explains how to add quotations to your website for generative engine optimisation.
Full Video Transcript
Hello and welcome back. It’s Paul here from NeuralAdX Ltd. I’m just going to run through how to add content. Quotations onto your website for Generative Engine Optimisation. Okay? So, let’s now move onto the screen, and I will show you my website, where I’ve constructed a page. That proposes a question, what is the most powerful technology mankind has ever created? Okay, so it’s just an example question for where we can implement a quotation for your knowledge of how to do so. So let’s have a look. In this instance, I’ve already researched it, and when I’ve typed in the question that has been proposed there on the website.On the Google AI overview, it’s come back that Sam Altman stated in late 2023 that AGI is the most powerful technology that humanity has ever invented. Okay, so we can use Sam Altman as a reference point to prove that. We can a citation point for AI generative engines. Now, there’s actually the information here. He did an interview with Time magazine. So if we go on to their website, which is fantastic, we can actually procure ourselves a link. So we have the link for a citation. And then we can see here that this is where Sam Altman actually had the interview. So we can verify everything we’re saying is correct and accurate. Now, if we go back to the website, I can then construct the reply to that question.And, as always, when you’re dealing with generative engine optimisation, you want to answer the question as soon as possible.So, in this example, I’ve already composed a response for efficiency and you can see here, I’ve constructed it by using the person’s name, their position, and the company that they work at, and then I state, what they have said, and where they have said it and then with quotation marks, obviously, placing the quotation. So here, I’ve mentioned, I’ve stated, I should say, Sam Altman, CEO of OpenAI, stated the following in an interview with Time Magazine " AI is the most powerful technology man has ever created, the challenge now is to ensure it benefits everyone". So you see there, I’ve provided the AI generative engine with as much information as possible.With the person’s name, their job title, the company they work at, that they’ve stated this quotation in an interview with, time media.Yeah. I provided the actual quotation marks for it to be able to pass and pick up that it’s a quotation, and then now I’m going to finally input the APA citation in text.So, put the parenthesis just there and then obviously we want to use Sam Altman as that’s the name of the person that we’re referencing.I’m just gonna say. And I think, let me just double check it said 2023, didn’t it? Yeah. He also stated late 2023.So that’s fine. So the date here will be 2023 end brackets, and then I would highlight, his name and then insert the link that we copied earlier, paste it, apply, and then we will. . . . Underline it, so it’s got the hyperlink, and then, or as I change it to the colour, teal.And then you would save it. And then, in essence, that’s everything that you need to do. So, I hope you found that helpful. As always, you’ll see a pattern in- my videos, there is a lot more depth that you can go into to boost it up even further, but I think this in itself does have quite a bit of information which would be potentially a little bit overwhelming for some initially when you’re first doing it, so I don’t really want to do that. I want to try and make it as, easily comprehensible for everybody watching it as possible.so yeah. Any questions or queries on this, pop me a message and it’ll be my pleasure to come back to you.Alright. Thank you very much. Thanks forwatching. See you soon. Bye bye.
Identify Relevant Topics and Search Intents
Use tools like Google Keyword Planner, Semrush or Ahrefs to find the most common questions and topics your UK audience is searching for.
1. Use tools like Google Keyword Planner, Semrush or Ahrefs to find the most common questions and topics your UK audience is searching for.
2. Focus on long-tail, internet based queries relevant to your business. If we used our company for example one such query we may find in these resources could be "best generative engine optimisation company in the UK"
Our goal would then be to create content that directly answers this question to position our brand for citation from all of the AI search engines on the market.
Source Authoritative UK Based Quotations
1. Seek out experts, industry leaders or reputable UK organisations relevant to your topic
2. Use direct quotes from the following sources:
• Government websites.
• Recognised UK industry bodies such as CIPD and Federation of small businesses.
• Well known UK professionals (e.g Gordon Ramsey, Michelin star chef…)
Example: "According to the UK’s Federation of small businesses, ‘Over 60% of small firms cite digital marketing as their top growth driver in 205"
Integrate Quotations Naturally and Transparantly
1. Ensure you place quotations within answer based content and use conversational, clear language.
2. Make sure you provide attribution for the quotations via their source, credentials and context.
Example: As marketing consultant Jane Doe, MCIM, notes, "UK SME’s that invest in SEO see a 30% faster growth rate than those that don’t."
Cite Sources and Add Context
1. Immediately follow each quotation with a source citation or a link if possible.
2. Briefly explain why the quoted expert or organisation is authoritative, especially for AI generative engines (aka AI search engines) that value context and credibility.
Example: "According to a 2025 report by the Chartered Institute of Marketing (CIM), ‘Content with expert quotations is 40% more likely to be cited by AI search engines.’The CIM is the UK’s leading professional marketing body, adding weight to these findings."
Optimise For AI Readability and Structure
1. Use question based headings ( e.g "How much does GEO cost for small businesses in the UK?")
2. Present quotations in bulleted lists, tables or callout boxes for clarity.
3. Avoid Jargon, only use quotations that are easy for AI to parse and summarise.
Monitor and Iterate If Necessary
1. Use platforms that track AI citations to see if your content is being quoted by generative engines like ChatGPT, Perplexity or Google AI Overviews.
2. Adjust your content based on what is and is not being cited.
3. Update quotations regularly to keep them current and relevant..
Summary
Implementing high-quality quotations is one of the most effective ways to strengthen your authority and improve your chances of being cited by AI-powered search engines. When done correctly, this strategy not only boosts trust with human readers but also aligns perfectly with the way AI models evaluate and prioritise content for Generative Engine Optimisation.
The process begins with research. Use keyword tools such as Google Keyword Planner, Semrush, or Ahrefs to identify the specific, long-tail queries your UK audience is searching for. These insights allow you to create targeted, question-driven content that AI platforms are more likely to recognise as relevant.
Once your topic is clear, source quotations from authoritative UK-based figures and organisations—such as government departments, professional bodies like the CIPD, or respected industry leaders.
Ensure quotes are inserted naturally into your content and always provide attribution, including the source’s name, credentials, and why they are a credible authority. This context increases trust and helps AI systems understand the value of the quotation.
For maximum AI readability, structure your content with question-based headings, bullet points, and concise language. Avoid jargon unless essential to your audience, and present quotations in a way that makes them easy to parse—such as in lists or callout boxes.
Finally, treat quotation optimisation as an ongoing process. Regularly review how AI search engines reference your work, update outdated quotes, and adjust your approach based on what gets cited most often. By combining accurate research, reputable UK sources, and AI-friendly formatting, your content becomes both trustworthy and discoverable.
Consistently applying these steps ensures your work stands out in the growing AI search ecosystem—positioning you as a reliable, quotable source that both people and generative engines can trust.
