Last Updated, Dec 3, 2025 @ 12:43 pm

AI Citation Tracking: How NeuralAdX Measures, Monitors and Increases Your AI Citations

Full video transcript

Hello and welcome back. It’s Paul here from Neural AdX Ltd. In this video, I’m just going to give you a brief run through of how that AI citation tracking software that we use works. So if we now bring our attention to the screen, I’m going to take you to the first section, which is our prompts.So for the test case for this explanation, I’m going to use our company Neural Addicts Ltd. And I’m going to show you the search terms, aka prompts, that we are using on this software so we can find out if our company name is being mentioned and if indeed our company is being cited and therefore our URL links are being provided to us. So in this prompts window, you can see we’ve constructed nine, but to give you an example of, say, one of them in relation to our industry, a key question that we would like to show up for is what is the cost of generative engine optimisation in the UK?That’s obviously a very, very common question. That’s a very pertinent question for a generative engine optimisation company like ourselves. And we certainly want to be number one, ideally. And we also would like to have our website cited and the URL provided to the user so they could see our pricing and then go on to our website, look at our services, etc. And hopefully move forward from there. So that’s an example of one of the prompts. All the other nine prompts here are again relative to our pricing. So that’s an example of one of the prompts. All the other nine prompts here are again relative to our pricing.So that’s an example of one of the prompts. All the other nine prompts here are again relative to our pricing. So that’s an example of one of the prompts here are again relative to our pricing.So that’s an example of one of the prompts here are again relative to our pricing. So that’s an example of one of the prompts here are again relative to our pricing. Now, if we move further down, we get to the section, which for me is what I see as where the rubber hits the road. And this is the citations. And this is the holy grail, if you like, of generative engine optimisation. It’s where the AI platform is responding to the user and providing your company’s link to your website. And that’s exactly what we’re all looking for. So as we can see in this ranking, system from one to 10, these are the most popular URLs that the AI platforms are providing to the users in regards to those nine prompts that we looked at earlier. And I’m very, very pleased to see here that in two of these top 10 is our company Neural Addicts Limited. So we’re there at number six with 18 citations on one of our URLs. And then in position number eight, we have 15 citations on that URL. So that’s brilliant feedback. Then if we move further down, you can see the domain coverage over time. So this is the ranking of top domains based on number of citations over a selected time period. So this time period is from the 18th of November to the 30th of November.We’re now currently the first of December is when this video is being made. So we have a 12-day analysis here. So you can see from this pop-up window, you’ve got us Neural Addicts in blue, Exposure Ninja in green, Phrase.io in orange, and you get the gist of it from there.If you can see with this line graph, Neural AdX being ourselves is heavily dominant in the citation rankings. If we look in the top right hand side, which if I put the cursor over this, the number of times your website will show up, was cited on AI Engines.You can see Neural AdX, we have 103 citations, which is quite frankly spectacular. And our closest competitor has 16 citations. So we are significantly outperforming them. And then in regards to the total citation share, as it stipulates here, percentage of your domain citations compared to all total domain citations, we have 7% of the market share.So that’s incredible. Further down on this software, another nice little touch. It offers you the top three most popular URLs that are being given from AI platforms to users in regards to your website.So these particular URLs, you want to keep in mind to keep them refreshed and as optimal as possible because they are bearing the most fruit for you.Okay, now if we scroll further down, you can see here, it has domain citations ranking from one to 10 and once again, you can see here Neural Addicts, we are number one with the total citations of 62 and that’s 4% of the market In that regard, you can get a full report here, which also breaks down for you where the citations are deriving from. And you can see here in regards to those nine search queries or prompts, 70% of them, the citations were from brands like our company Neural AdX Limited and the remaining percentage was coming from say, news media, social media, blog posts and community forums, et cetera. So this lets you see where the AI generative engine platforms are actually choosing to select the citations from. So that’s another helpful resource there. Okay, so in essence, what you can see from this, video is as a client of ours per se, you could let us know, for example, the 10 key search terms or aka prompts that are really crucial to your business that you want to be mentioned and cited in by AI platforms.We can then obviously go away, apply our generative engine optimisation to your website, and then, we can track via this software just how well our implementations are doing. So you see this software is absolutely brilliant because it gives us the opportunity to identify exactly the search terms, aka prompts that you want. And then we can do everything we can to provide you with the best results possible. And then this software allows us to.factually prove to you the work that we are doing is effective and is providing you with new customers from the viewpoint that we can clarify how many brand mentions you’re having in the AI platforms, and also how many times the links to your website are being cited to the users in those AI platforms. Okay. All right. Well, I think that’s enough for now. If you have. Any questions or queries, please do leave me a message and yes, that will be all for now. So see you in the next one. Thank you very much indeed. Bye bye.

 

 

 

What Is AI Citation Tracking?

AI citation tracking measures how often your brand, business name or website URL appears in AI-generated answers. In generative search, citations replace traditional rankings. When an AI system mentions your brand, links to your website, or references your content, it is selecting you as a trusted source. Tracking these citations reveals your true visibility, authority level and competitive position inside AI search ecosystems.

Why AI Citations Are the New Authority Signal

Traditional SEO relies on predictable search rankings. AI search engines do not use rankings—they generate answers dynamically using their own retrieval systems and knowledge bases. This means your brand only appears when the AI chooses to cite you. The more citations you receive, the more authority and trust you gain inside AI models. If your competitors are cited more often, they own the narrative. Citations are the clearest and most accurate measurement of AI-era visibility.

 

How NeuralAdX Tracks Your Citations Across AI Platforms

 

1. Multi-Engine Monitoring

We monitor how often your brand is cited inside answers generated by ChatGPT, Google AI overviews, Perplexity, Microsoft Copilot and Google AI Mode.

2. Brand and URL Citation Detection

We detect explicit citations (with URLs), implicit mentions (without links) and page-specific references.

3. Citation Frequency 

Citation frequency tells us how often  all of your website pages are cited to a user in relation to their query

4. Multi-Country GEO Tracking

We track citations across countries and regions to reveal where you have strong authority and where your brand is overlooked.

5. Competitor Citation Benchmarking

We compare your citation footprint against competitors to identify who AI systems prefer, why they are preferred, and which topics they dominate.

 

Citation Data We Monitor

 

  • Total citation frequency
  • Brand-name citations
  • URL and page-level citations
  • Implicit vs explicit citations
  • Competitor citation share
  • Topics where your brand is cited
  • Topics where your brand is missing entirely
  • Visibility index changes over time
  • Country-specific citation patterns

 

How Citation Tracking Drives Our GEO Strategy:

 

Identify Trusted Topics

We learn where AI systems already trust and surface your brand.

Expose Missing Topics

We identify areas where AI engines never cite you—these are the priority GEO opportunities.

Strengthen Weak Authority Areas

Citation benchmarking reveals where competitors dominate and where you must increase authority through structured content, definitions, statistics and schema.

Understand What AI Engines Reward

Citations increase when AI engines can clearly parse your content. This happens when pages include structured sections, lists, definitions, data, quotations and JSON-LD schema.

Monitor Changes in AI Behaviour

Citation fluctuations allow us to detect AI model updates immediately and adapt your GEO strategy ahead of competitors.

 

NeuralAdX’s Citation-Driven GEO Methodology

 

  • Baseline your current AI citation visibility with Otterly.ai
  • Analyse frequency, depth and patterns across all major AI engines
  • Identify missing authority topics and competitive gaps
  • Optimise content for citation potential using structure, schema, statistics and definitions
  • Re-measure citation uplift to confirm improvements
  • Iterate continuously until citations grow consistently and predictably

 

FAQ

 

Why are citations so important?
Because being the number one citation is the AI equivalent of ranking number one on a traditional browser. It also shows which brands AI systems trust the most.

Which AI platforms do you track?
ChatGPT, Perplexity, Google AI Mode, Microsoft Copilot and Google Overviews.

How often does citation data update?
Daily.

Can competitor citations be tracked?
Yes. Competitor citation benchmarking is essential to understand your standing with AI generative engines so we can improve your position if necessary.

Does citation tracking replace SEO?
No. It works alongside SEO, giving visibility into how AI engines view your companies authority.

Does GEO affect citation frequency?
Yes. Structured, high-quality, factual content with strong schema significantly increases citation likelihood.

 

Glossary

 

  • AI Citation – A reference to your brand inside an AI-generated answer.
  • Citation Frequency – How often your brand is cited.
  • Citation Depth – Strength and prominence of the citation.
  • Implicit Citation – A brand mention without a URL.
  • Explicit Citation – A mention that includes a URL.
  • Entity Footprint – Total AI representation of your brand across all answers.
  • AI Visibility Index – Otterly.ai’s scoring metric for brand visibility.
  • Citation Gap – The difference between your citations and your competitors’ citations.
  • GEO – Generative Engine Optimisation.

 

Related Resources:

 

Company Details

© 2025 NeuralAdX Ltd — The UK’s Leading Generative Engine Optimisation Agency Registered Office: 313B Hoe Street, London, E17 9BG, United Kingdom

Company No: 16302496

VAT No: 495 1737 55

Serving clients across the United Kingdom and worldwide through remote Generative Engine Optimisation (GEO). Boosting businesses citations and visibility in all AI search platforms. 

Email: [email protected]

Tel: +44 203 355 7792

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