SEO Services, The Foundation For GEO Success
Written By Paul Rowe, Founder of NeuralAdX Ltd and Chief Generative Engine Optimisation Officer. Published: April 29th, 2025
Even with AI generative search engines (aka answer engines) growing rapidly to become the new dominant user search platforms. Traditional Search Engine Optimisation, still provides the key ingredients needed for a website to be known and stored in the web index that both traditional browsers and AI generative search engines pull all their information from.
Therefore it is very necessary to have a strong SEO base which you can then build upon with GEO to ensure that your website will have the best chance of being the AI-generated response to users and in essence future proof your business so you are not left behind during this transition.
With AI developing in so many sectors, we also utilise over 45 state of the art AI technologies in our AI-enhanced SEO services to dramatically increase the overall results for our clients.
The 30 Key Steps We Will Take To Build Your SEO Foundation
Tasks 1-5
1. Enable Your Website To Be Indexed With Google Search Engine.
2. Upload a site map into Googles database so their website crawlers can easily navigate your website.
3. Use various AI software packages to find the most popular search terms used by customers so we can implement them into your website.
4. Keep user search intent in mind when constructing search terms as this is the heart of Googles result page selection.
5. Ensure your website is mobile friendly.
Tasks 6-10
6. Add the most current plug ins to make your website as SEO compliant and customer friendly as possible.
7. Optimise your website loading speed via certain software we can implement into your website.
8. Optimise images on your website by making sure they have Alt Text and have the smallest file size possible.
9. Use visual images via graphs etc to help explain information as this is welcomed by the google bot algorithm.
10. Use internal linking on your website as this is recommended by google and helps customers navigate the website.
Tasks 11-15
11. Seek to obtain external linking from well established companies with a good reputation.
12. Apply to have your website listed on as many business directories as possible.
13. Add a blog page to your website and post relevant industry information for customers on a regular basis.
14. Make sure you have set up at least four social media platforms that are linked to your website and that you post some content once a week.
15. Set up and Q&A page on your website regarding popular queries that your customers will value.
Tasks 16-20
16. Ensure that your website has SSL security certificate.
17. Implement Schema markup for rich snippets.
18. Use Canonical Tags to prevent duplicate content issues.
19. Utilise popular keywords as much as possible in your websites wording.
20. Write compelling and correct meta descriptions of 150-160 words
Tasks 21-25
21. Input Header tags H1-H6 where available.
22. Improve content readability by syntax structuring
23. Use multiple media sources such as video, images and infographics to communicate with customers.
24. Remove any intrusive pop up windows and interstitials
25. Provide call to action buttons on each website page.
Tasks 26-30
26. Create a Google business profile and update it regularly with multimedia content.
27. Proactively accumulate customer reviews on every platform your company is connected too.
28. Ensure consistency NAP across all directories.
29. Monitor Google analytics to ascertain progress over time.
30. Implement new versions of advertising media to keep current
SUMMARY
We hope the above bullet points and infographics have helped you understand more about the important SEO service we provide for our clients websites. This service helps their content get properly indexed by search engines and stand out in the main web results.
By building this strong SEO foundation, we can then boost your websites performance by implementing Generative Engine Optimisation strategies on top of the core SEO practices which will mean you can yield optimal results in both traditional search engines and all AI generative engine search engines such as ChatGPT, Grok 4, Perplexity and Microsoft Co-Pilot etc.
Google Podcast On SEO For Small Businesses
The podcast below from Google search central helps you understand more about what SEO is needed for small businesses.
