Easy-To-Understand

Let me help you with the definition of easy-to-understand content in relation to generative engine optimisation.
So it is as follows.
Easy-to-understand content is the structuring and formatting of information so that AI-powered search and answer engines, such as Google AI Overviews and ChatGPT, can easily interpret it and use it to generate clear, helpful answers for users.
As you’ll understand with AI chat interfaces, they aim to deliver concise and precise information to users as direct answers. So if your content, for example, exists as a single paragraph made up of ten sentences, it becomes much harder for an AI system to lift that content cleanly and present it as an answer while achieving those objectives.
Because of this, it is desirable to construct your content in an easy-to-understand format. That could mean taking a paragraph—such as the ten-sentence example—and deducing it down into four core bullet points.
Alternatively, using that same paragraph, assuming the information lends itself to it, you could format the content as a chart or graph. Another option would be to present the information as an infographic. You could also format the same information as a video.
Ultimately, this is about transferring information into the structure that is, in essence, the easiest for both users and AI systems to understand.
I hope this has shed more light on what easy-to-understand content actually means within generative engine optimisation.
If you want to dive deeper into this topic, we have a dedicated page on our website that explains how to add easy-to-understand content to your site. You’ll find the link below this video.
If, in the meantime, you have any questions on the topic, feel free to leave a comment below and I’ll do my best to get back to you as soon as possible.
Thank you very much for watching, and I’ll see you in the next one. Bye-bye.