How to Add Technical Terms for Generative Engine Optimisation

Hello and welcome back. It’s Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO at NeuralAdX Ltd.

I’m going to take you through how to add technical terms onto your website for generative engine optimisation purposes.

We will move straight onto my page, which discusses this in detail, and I will go through each factor that assists you with technical terms.

The first thing you want to do is identify the relevant technical terms for your industry.

The best thing to do is make a list of all the technical terms, jargon and industry-specific phrases that are commonly used in your network.

Methods for doing this include looking at your competitors’ websites, investigating white papers and reviewing industry glossaries.

You can also use keyword research tools to find terms with high relevance and high search volume.

This is very important because then you have inside knowledge of what people are searching for.

If those particular terms are implemented on your website, then it is going to match what people are looking for.

That is the key thing. You want eyes on your website.

There is an example here. If your website is about machine learning, your list might include neural networks, backpropagation, gradient descent, overfitting and activation function.

These are terminologies that are relevant to a machine learning website, just as an example.

The mapping of terms to content topics is heavily in-depth, so we do not need to go into that just yet.

Another element to focus on is integrating terms naturally in content.

You want to incorporate technical terms in a way that feels natural and informative.

You can do this by using technical terms related to your industry in headings, subheadings and blog content.

You can provide a brief definition or explanation the first time the word is used.

You could do this in two ways.

You could create a brief glossary page on your website and have that link to the first time a technical word is mentioned.

In addition to that, you could potentially use a tooltip plugin.

When somebody hovers the cursor over the first time you mention a technical term, it can present a speech bubble with the definition.

That is another useful tip and another way to help implement technical terms on your website.

Leading onto what I touched on a moment ago, another useful method is creating glossary or FAQ pages.

A glossary gives users a breakdown of the definitions of the words you are using.

Then a user on your website can refer to it if they do not understand the semantic meaning of a term.

FAQ pages are also useful, not just for technical term explanation, but because they are great for AI generative engines.

AI systems like FAQ sections because they are easy to retrieve and present as answers to user queries.

That is another useful implementation to add.

In regard to technical terms, you also want to interlink technical terms within your content.

You can use internal links for every first mention of your technical terms.

This is similar to what I mentioned earlier, so I need to double-check that section because it seems slightly repetitive and not in the most cogent order.

I need to update that to show recency and conscious live thinking.

You can also optimise your meta tags and alt text to include technical terms.

Write meta tags that naturally include the terms.

Use descriptive alt text for diagrams or images that illustrate the technical concepts.

For example, a meta title could be:

“Understanding Gradient Descent in Machine Learning.”

The meta description could be:

“Learn how gradient descent optimises neural networks with step-by-step examples.”

The image alt text could be:

“Diagram of backpropagation in a neural network.”

I am not sure if your mind has been able to create a vivid image to comprehend what I just said there.

All I can say is mine has not, so I think maybe we are all at a loss on that particular explanation.

Moving on, another step is to monitor and update terms regularly.

This interweaves with the importance of recency.

Review and update your list of technical terms and their usage as the field evolves.

Like everything, it is always changing.

In industries, technical terms can change, albeit sometimes incredibly slowly.

The more common colloquial language used in a certain context may eventually replace older technical terms.

Those older terms may then die out and become less useful.

This is really about being on the pulse of what is actually being used in communication with people.

This is also addressed by doing your initial research earlier, as we spoke about, by finding out the search terms that people are using in your industry.

You can use tools like AnswerThePublic and other keyword research tools to do this.

The next element is encouraging user interaction with technical content.

Prompt users to explore technical terms through interactive elements.

As I mentioned earlier, you can use tooltips, where a speech bubble appears when somebody hovers over a term and explains what it means.

Alternatively, you could implement an interactive diagram to reinforce understanding.

On some websites, you can use small flip cards or blocks.

The user can press or flip the card, and it will show the terminology on one side and the definition on the other side.

These are small tips and tricks. They may feel a little gimmicky, but they are still a way of showing AI that you are making an effort to implement technical terms and explain them to the audience.

That can give you positive signals with AI systems.

The last point to make is to test with generative engines.

You can type in a particular technical term in your industry and see how AI generative engines respond to it.

For example, you could search for your terms using AI-powered search tools such as ChatGPT or Perplexity.

You can ask AI assistants questions based on your content and review their responses.

For example, you could ask: what is backpropagation?

Then you can verify whether it uses your website as a reference or whether it provides accurate information.

All of this can be explained with a simple understanding.

You are trying to make sure that you use specific terms that are currently relevant to your industry.

In addition to that, you are making sure that those particular terms are explained in layman’s terms for somebody who has not come across them before.

Those are really the two main factors.

The other elements I have spoken about are the mechanisms to enact that on your website.

That is the gist of it.

That covers everything I wanted to share in this regard.

I hope you have found it helpful, although potentially somewhat over-informative.

If you have any questions or queries on this subject, feel free to message me.

I will always do my best to reply to you with the most accurate information that I have to hand to date.

Thank you very much indeed.

See you in the next one.

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