Generative Engine Optimisation Service
Written By Paul Rowe with ChatGPT insights, Founder of NeuralAdX Ltd and Chief Generative Engine Optimisation Officer.Published: June 5th, 2025
The very first step will be to audit your website by diligently processing every page to identify all the opportunities where we can upgrade and add content to fully optimise your website for AI generative engine search.
The detailed research required for this will take approximately 1-2 working days depending on the size of your website or other online content.
In regards to the manual practice of GEO, we follow a structure in our service which incorporates the core seven most successful GEO techniques proven by researchers at Princeton university and the Indian institute of New Delhi ( the latter institution is harder to get into than MIT ).(arXiv.org)
We have built on this research and added an additional four techniques, which have proven effective in the real world since the Generative Engine Optimisation paper was published on November 16th 2023. (Neuraladx, 2025)
In the following seven sections of this page, we explain with bullet point sentences and visual infographics, the work that needs to be done for just the core seven GEO techniques.
Using Citations For Generative Engine Optimisation Service
- Use citations immediately following a claim made or data point.
- Include links to well known publications and research papers.
- Use in-text citation optimisation.
- Implement source diversity by using academic papers, industry reports etc.
- Cite every major statistical claim or numerical assertion
Use High Quality Quotations For Generative Engine Optimisation Service
- Include expert quotes for depth and authority.
- Add quotes to support claims and conclusions.
- Utilise quotes that are as recent as possible to meet RAG
- Position expert quotes at the beginning of content for authority
- Highlight your company reviews that have quotable content
Use High Quality Statistics For Generative Engine Optimisation Service
- Use bar charts to highlight key statistical information.
- Apply modern infographics when available.
- Employ numerical statistics when possible.
- Employ the most up to date statistics.
Authority Building For Generative Engine Optimisation Service
- Create comprehensive citation-worthy content.
- Implement strong citation practices.
- Build external authority signals.
- Optimise for cross-platform visibility.
- Focus on active user feedback.
Fluency Optimisation For Generative Engine Optimisation Service
- Change complex sentences to a more simple format.
- Use clear hierarchical headings (H1,H2,H3) for logical content flow.
- Employ numbered lists for complex information.
- Make certain content in more conversational and natural language.
- Use active voice rather than passive voice content.
- Structure sentences to answer specific user questions directly.
Make Content Easy To Understand For Generative Engine Optimisation Service
- Use clear descriptive headings.
- Implement bullet point information.
- Focus on constructing shorter paragraphs.
- Adding Q&A and FAQ sections.
- Make sure sentences flow so avoid frequent jargon.
Technical Implementations For Generative Engine Optimisation Service
- Make sure your website is indexed with google.
- Place a sitemap in your website for crawlers.
- Use canonical tags to prevent content duplication.
- Ensure website has fast loading speeds.
- Make all images optimal by reducing their file size.
Overview
We hope the above bullet points and infographics have helped you understand a little more about the Generative Engine Optimisation service (GEO) that we do for our clients.
In essence, achieving GEO requires a plethora of high level skill sets that need to be merged together synergistically and implemented into your website.
To further enhance our generative engine optimisation service, we currently use over 45 state of the art AI software tools in our workflows.
These pioneering software technologies, truly supercharge our performance and allow us to deliver the very best Generative Engine Optimisation service to our clients.
GEO Case Study 1
CASE STUDY — 6-MONTH LIFT FROM GENERATIVE ENGINE OPTIMISATION (GEO)
THIS PROJECT WAS ON BEHALF OF A CLIENT WHO SELECTED OUR ELITE GEO PACKAGE COMBINED WITH ELITE SEO!
Client: UK B2C-B2B (Client request to be anonymised)
Period: 13 March–13 September 2025 (6 months)
Source of truth: Google Search Console (Web)
EXECUTIVE SUMMARY
A focused Generative Engine Optimisation rollout made pages answer-ready and cite-ready for AI search. Over six months the site achieved 41.5K clicks, 651K impressions, a 6.4% average CTR, and an average position of 12.7. Visibility scaled first; CTR and rankings followed as internal linking and structured, verifiable content matured.
PERFORMANCE EVIDENCE
Figure 1. Google Search Console trend after GEO implementation (March–Aug 2025).[/caption]
KEY RESULTS
• Total Clicks: 41.5K
• Total Impressions: 651K
• Average CTR: 6.4%
• Average Position: 12.7
WHAT WE IMPLEMENTED
• Answer-first intros: each page opens with a clear 2–3 sentence answer.
• Topical cluster: a hub page with supporting pages (how-to, pricing, case studies, comparisons, TOC’s).
• Verifiable facts: clean stats with visuals, brief quotations, explicit dates/sources and citations.
• High-signal formats for AI: FAQs, numbered steps, checklists, definitions, tables, technical terms.
• Schema markup: Article, Q and A Page, HowTo, Organisation, glossary, table of contents.
• Internal anchors: descriptive links that preserve context for AI systems.
• E-E-A-T cues: author bios, last-updated dates, transparent sourcing.
• Title/snippet tuning aligned to user intent.
TIMELINE
• Weeks 1–2: Audit, topic map, schema plan, quick technical fixes, blog posts.
• Weeks 3–6: Publish hub and first supporting pages; Article/FAQ schema live, blog posts
• Weeks 7–10: Add comparison and pricing content; strengthen interlinking; refine titles/meta, expanded directories.
• Weeks 11–16: Launch how-to pages and glossary, bolster citations, iterate from Search Console query data, blog posts
WHY IT WORKED
• Clear structure reduced ambiguity for people and machines.
• Schema provided explicit hooks for rich presentation and AI reuse.
• Consistent terminology matched real queries and improved snippet quality.
• Regular Blog posts with strong GEO applied on many platforms.
WHAT THIS MEANS FOR YOUR SITE
If your content isn’t answer-ready and schema-supported, you’re leaving visibility on the table in AI search contexts. A targeted Generative Engine Optimisation rollout typically compounds impressions first, then lifts CTR and rankings as pages mature.
FAQ
Q: How fast can results appear?
A: Many sites see impression growth within 4–8 weeks of launching a GEO cluster; CTR and rankings improve as pages are refined from Search Console data.
Note: All metrics above are taken directly from Google Search Console for the period shown in Figure 1.
GEO Case Study 2
CASE STUDY — 3-MONTH GAINS WITH GENERATIVE ENGINE OPTIMISATION (GEO)
THIS US BASED CLIENT SELECTED OUR ELITE GEO AND PRO SEO PACKAGE COMBINED.
Client: US—B2C (Grant Mitchell PT LLC)
Period: 12 June–10 September 2025 (3 months)
Source of truth: Google Search Console (Web)
RESULTS AT A GLANCE
• Total Clicks: 2.96K
• Total Impressions: 159K
• Average CTR: 1.9%
• Average Position: 12.9
PERFORMANCE EVIDENCE
Caption: Figure 2. GSC trend after GEO implementation (June–September 2025).[/caption]
WHAT WE CHANGED
• Clear entities: short “what this is” definitions and consistent names.
• Proof on page: each claim tied to a source and date.
• Direct answers: 1 main question + 6–8 follow-ups, each with a one-sentence answer.
• Freshness: visible “last updated” notes and small change logs.
• Easy to reuse: short procedures, checklists, and a small comparison table.
• Structured data: Article, FAQPage, HowTo, Organization, Breadcrumbs.
• Model hints: llms.txt pointing to hubs, FAQs, and the glossary.
WHY IT WORKED
• Less confusion for models (clean entities).
• More confidence to quote (verifiable facts).
• Steady visibility lift (regular updates + direct answers).
NOTE:
All metrics are taken directly from Google Search Console for the period shown in Figure 2.
How Is Generative Engine Optimisation Implemented
Generative Engine Optimisation is implemented manually by a very skilled operative who will need access to your content so they can make the necessary changes to upgrade it to be GEO optimised.
We will leave as much as possible of the existing useful SEO content, and seamlessly integrate the newly required GEO content so you have the benefit of both strategies working together to maximise your online visibility.
GEO PRICING
Choose Your GEO Package
Our GEO packages are tailored for the three main types of business needs. We can of course adapt to your unique requirements, so give us a call!
Core GEO
£80-£120 Per Website Page
Ideal for startups and small businesses seeking essential AI-driven visibility. Based on pages with 800 to 1400 words
- High Quality Statistic Addition to content
- High Quality Quotation Addition to content
- In Text Citation addition to content
Pro GEO
£2,000 per month plus VAT
Designed for growing enterprises aiming for advanced AI optimisation and strong results within 6 months
- 6 Month Guarantee To Triple Your Companies Total AI Search Website Visits
- High Quality Statistic Addition to content
- High Quality Quotation Addition to content
- In Text Citation addition to content
- Content Fluency Optimisation
- Easy To Understand Optimisation
- Technical Terms Optimisation
- Authority Building Optimisation
- 20 hours per month of manual GEO application
-
The use of bespoke AI Citation Tracking Software To Monitor The Increase of Your Content Being Cited To AI Platform Users
- Schema Mark up
- 1 no weekly blog post
- Social media sharing
- FAQ section addition
- Q and A section addition
- Glossary addition
- Table of contents addition
- Author bios implementation
- Time stamps and regular page update
- Content structuring H2 priority
- Directory addition
Elite GEO
£5,000 per month plus Vat
Premium package for high-end clients requiring the best of everything GEO to make sure they are ahead of their competition in all AI platform searches
- 6 Month Guarantee To Triple Your Companies Total AI Search Website Visits
- High Quality Statistic Addition to content
- High Quality Quotation Addition to content
- In Text Citation addition to content
- Content Fluency Optimisation
- Easy To Understand Optimisation
- Technical Terms Optimisation
- Authority Building Optimisation
- 60 hours per month of manual GEO application
-
The use of bespoke AI Citation Tracking Software To Monitor The Increase of Your Content Being Cited To AI Platform Users
- Schema Mark up
- 2 no weekly blog posts
- Social media sharing
- FAQ section addition
- Q and A section addition
- Glossary addition
- Table of contents addition
- Author Bios Implementation
- Time Stamps and regular page date update
- Content Structuring H2 priority
- Directory addition
- Multi-Platform GEO application
- Image optimisation
- video optimisation
We Offer A 10% Discount If You Combine A GEO And SEO Package Together So Give Us A Call To Discuss!
We understand that you may have lot’s on today so if this is the case, you can fill out the form below and we can complete a quotation for you which will provide detailed information and multiple cost options for your deliberation.
NeuralAdX Ltd Generative Engine Optimisation Service Guarantee
Here at NeuralAdX Ltd, We fully appreciate that our clients need to see results from any investment they put into our Generative Engine Optimisation service.
Therefore we are pleased to state that we offer all our clients a guarantee of tripling the amount of AI search engines that will visit their website per month when they opt into our Pro GEO or Elite GEO service for six continuous months.
We will need to access your websites analytics so we can establish your current AI search visits per month and then we can monitor this monthly to ensure that it increments to achieve this target within the time frame stated.
We are very confident that our service will vastly exceed tripling our clients AI search visits and we needed to be able to provide a minimum amount of benefit for their peace of mind.
This has always been an area that SEO was marked down on (having no guarantee), so we have decided to take accountability here so our clients can be assured results for their expenditure.
We believe this guarantee illustrates just how effective our Generative Engine Optimisation service is, while simultaneously allowing our clients to have the confidence that their investment will be returned with interest.
Key Questions Businesses Ask About Generative Engine Optimisation
Answers from NeuralAdX Experts
What is GEO and why is it so important?
Generative Engine Optimisation, or GEO, is the process of optimising your website and online content so AI search engines (a.k.a. answer engines) like Google AI Overview, ChatGPT, Grok, Perplexity, Claude, and Bing will select your content as the direct answer to user queries. This increases your chances of being showcased in AI-generated search responses, placing your business at the forefront of search results.
Why is GEO Important For My Business?
GEO is rapidly becoming essential because an increasing number of users are shifting from traditional search engines to AI-powered answer engines. By implementing GEO, your online content has up to a 40% higher chance of being cited as the featured snippet, driving more qualified leads and conversions for your business.
In addition to this, that percentage “Can be significantly increased, when employing advanced or domain specific G-E-O strategies, which can push content citation and visibility percentages even higher than 40%,— sometimes substantially so,— particularly for websites not previously well ranked.” (ArXiv:2311.09735)
How does GEO Differ From Traditional SEO?
While SEO focuses on keyword optimisation and ranking in browser-based search engines, GEO emphasises tailoring content so it is selected and referenced by AI search engines in their direct answers. This means using clear, authoritative, and accurate content that AI models trust, which may affect how users discover and interact with your brand.
Which AI Generative Engine Platforms Does Neuraladx Ltd Optimise For?
Neuraladx Ltd specialises in optimising content for all major AI search engines including:
• Google AI Mode
• Microsoft Co-Pilot
• ChatGPT-5
• Perplexity
• Bing AI
• Claude
• Meta AI
• Grok 4
• Google Overview
• Brave Leo
We continually adapt our techniques to ensure we are continually effective as AI algorithm’s change.
Does SEO still matter, or should I focus solely on GEO?
SEO is still important as it enables your content to be stored on the web index. GEO is what convinces AI search platforms to use your content as their AI-generated answer. With the rapid adoption of AI platforms by users, GEO has now become essential to dominate in your field of expertise online.
What results can I expect from GEO services?
Businesses implementing GEO typically see:
• Up to 40% more likely that your content will be cited as the featured snippet, AI Overview or direct answer in AI platforms.
• Improved lead quality due to more relevant and qualified traffic.
• Enhanced authority and reputation online which can lead to higher conversion rates and improved overall digital visibility.
•With our services here at Neuraladx, we offer a guarantee of tripling our clients website visits from AI platforms when you opt into one of our GEO packages for 6 continuous months.
How quickly can I see results with GEO?
Results can be seen within six weeks if your website has a high domain authority, good SEO and currently ranks well for your chosen keywords.
Is GEO relevant for my location or industry?
Yes! GEO is especially impactful for businesses targeting geographic areas (local SEO) or niche industries. Generative engines personalise responses based on user location and sector, so sector-specific and localised content is more likely to be featured.
How do I get started with NeuralAdX’s GEO services?
You are welcome to contact us by phone, email or one of our contact forms on our website.
What makes NeuralAdX the top choice for GEO in the UK?
NeuralAdX Ltd is an early adopter and specialist in GEO, backed by academic research and real-world experience. We leverage proven strategies and proprietary techniques to ensure your business stands out to AI platforms as AI search reshapes the digital landscape. With a local and international client base, we are positioned by many as GEO leaders in the UK.
Furthermore, Neuraladx is the only organisation in our industry that offers a minimum results guarantee with our GEO packages. This way our clients can be sure they will see a return on their investment.
