Generative Engine Optimisation Service
Published: June 5th, 2025
All NeuralAdX Ltd services operate on a rolling monthly basis. There are no fixed-term contracts and no long-term lock-ins. You remain in full control and may cancel at any time.
That said, Generative Engine Optimisation is not an overnight tactic. Meaningful AI citation visibility typically requires a minimum of three months to implement, test, and stabilise across live retrieval systems. For this reason, we only recommend proceeding if you are prepared to run the service for at least three months.
To make the process transparent, our GEO service is delivered through three clearly defined stages, outlined below.
Provide us with key information
- List the prompts you want your company to be named and cited for across all AI platforms.
- Share your login details for your website and Google search console etc via a secure end-to-end encrypted file transfer service we provide.
Let us do the heavy lifting
We will manually optimise your website using our proven 11-factor GEO framework so your companies website can become the number one cited answer in AI platforms for your chosen prompts.
Sit back and let us prove our worth
We will provide you with regular updates on your websites GEO progress via live screen recordings showing the work we have carried out, alongside the results from our AI citation tracking software so you know the brand mentions, share of voice percentage, and citation volume your company is achieving in relation to your selected prompts.
Feel Free To Talk With Us
What key information do you need for your Generative Engine Optimisation Service?
The intel we require to carry out our GEO service is the login details for the following:
• Google search console
• Bing webmaster tools
• Your company website
• All social media platforms
We will provide you with a secure end to end encrypted file sharing software to send this over to us so you can rest assured your information will never be compromised.
What is involved in the heavy lifting for your Generative Engine Optimisation Service?
The heavy lifting involves applying as many of the 11 GEO factors listed below to the website pages your prompts are targeting.
1. Citation addition
2. Statistic addition
3. Quotation addition
4. Making content fluent
5. Making content easy to understand
6. Implementing Json-LD schema markup
7. using technical terms and unique words
8. Building authority
9. Using source diversity
10. Applying author bios
11. Applying recency
What is the process NeuralAdX Ltd uses to prove their worth to clients?
This is delivered by the following three practices included in our service:
- We provide regular screen recordings to highlight the work we have done to keep you informed.
- We provide weekly updates on how many citations, Share of voice and brand mentions your company received for each of your chosen prompts.
- We provide a guarantee of doubling or tripling your companies citations (depending on the package you choose) within 6 months or we work for free until we do.
Regarding the 11 GEO factors, which are the most effective and can you explain what you do to action them?
The following seven GEO factors are the most effective as proven in the academic study carried out at Princeton University et al.(ArviX.org)
We will now go through each one of these seven high performing GEO factors and explain how we action them in our generative engine optimisation service.
Using Citations For Generative Engine Optimisation Service
- Use citations immediately following a claim made or data point.
- Include links to well known publications and research papers.
- Use in-text citation optimisation.
- Implement source diversity by using academic papers, industry reports etc.
- Cite every major statistical claim or numerical assertion
Use High Quality Quotations For Generative Engine Optimisation Service
- Include expert quotes for depth and authority.
- Add quotes to support claims and conclusions.
- Utilise quotes that are as recent as possible to meet RAG
- Position expert quotes at the beginning of content for authority
- Highlight your company reviews that have quotable content
Use High Quality Statistics For Generative Engine Optimisation Service
- Use bar charts to highlight key statistical information.
- Apply modern infographics when available.
- Employ numerical statistics when possible.
- Employ the most up to date statistics.
Authority Building For Generative Engine Optimisation Service
- Create comprehensive citation-worthy content.
- Implement strong citation practices.
- Build external authority signals.
- Optimise for cross-platform visibility.
- Focus on active user feedback.
Fluency Optimisation For Generative Engine Optimisation Service
- Change complex sentences to a more simple format.
- Use clear hierarchical headings (H1,H2,H3) for logical content flow.
- Employ numbered lists for complex information.
- Make certain content in more conversational and natural language.
- Use active voice rather than passive voice content.
- Structure sentences to answer specific user questions directly.
Make Content Easy To Understand For Generative Engine Optimisation Service
- Use clear descriptive headings.
- Implement bullet point information.
- Focus on constructing shorter paragraphs.
- Adding Q&A and FAQ sections.
- Make sure sentences flow so avoid frequent jargon.
Technical Implementations For Generative Engine Optimisation Service
- Make sure your website is indexed with google.
- Place a sitemap in your website for crawlers.
- Use canonical tags to prevent content duplication.
- Ensure website has fast loading speeds.
- Make all images optimal by reducing their file size.
GEO Service Overview
We hope the above bullet points and infographics have helped you understand a little more about the Generative Engine Optimisation (GEO) service that we do for our clients.
In essence, achieving GEO requires a plethora of high level skill sets that need to be merged together synergistically and implemented into your website.
To further enhance our generative engine optimisation service, we currently use over 45 state of the art AI software tools in our workflows.
These pioneering software technologies, truly supercharge our performance and allow us to deliver the very best Generative Engine Optimisation service to our clients.
How Is Generative Engine Optimisation Implemented?
Generative Engine Optimisation is implemented manually by a very skilled operative who will need access to your content so they can make the necessary changes to upgrade it to be GEO optimised.
We will leave as much as possible of the existing useful SEO content, and seamlessly integrate the newly required GEO content so you have the benefit of both strategies working together to maximise your online visibility.
NeuralAdX Ltd Generative Engine Optimisation Service Guarantee
NEURALADX AI CITATION PERFORMANCE GUARANTEE
At NeuralAdX Ltd, we understand that any investment in Generative Engine Optimisation (GEO) must deliver measurable and sustained results. For this reason, we provide a clear, evidence-based performance guarantee for clients on our Pro GEO and Elite GEO services.
THE GUARANTEE
Clients enrolled in our Pro GEO or Elite GEO service for six consecutive months are guaranteed to achieve a minimum two-times to three-times increase in AI citations compared to their verified baseline.
AI citations are measured using Otterly.ai, an independent third-party AI citation tracking platform. This ensures transparent, neutral, and verifiable reporting at all times.
The guaranteed citation increase is deemed achieved at any point during the six-month service period once the rolling seven-day average AI citation count equals or exceeds two-times to three-times the established baseline, as measured by Otterly.ai.
HOW THE BASELINE IS SET
During the first seven days of onboarding, Otterly.ai is used to record your AI citation activity.
The seven-day average citation count across supported AI platforms is established as your baseline.
This baseline represents your AI citation performance prior to any Generative Engine Optimisation work commencing.
MEASUREMENT CRITERIA
Citation growth is assessed on an aggregate basis across all AI platforms tracked by Otterly.ai.
Citation performance is monitored daily throughout the six-month service period.
Only verified citations recorded by Otterly.ai are used when assessing performance against the guarantee.
IF THE GUARANTEE IS NOT MET
If the agreed two-times to three-times increase in AI citations is not achieved at any point during the six-month service period, NeuralAdX Ltd will continue delivering Generative Engine Optimisation services at no additional cost until the guaranteed citation increase is achieved, as defined by the rolling seven-day average measurement.
All performance assessments are based solely on independently tracked Otterly.ai citation data. No internal estimates, projections, or alternative metrics are used.
SCOPE AND FAIR-USE CONDITIONS
This guarantee applies under normal competitive conditions. AI citation performance may be influenced by external factors such as competitor activity, AI platform algorithm changes, and third-party data availability.
Unlike traditional SEO, where outcomes are difficult to quantify, AI citations are discrete and independently measurable signals. This allows NeuralAdX Ltd to offer a genuine performance-based guarantee built on accountability, transparency, and verifiable data.
Guarantee subject to Schedule 1 of our Terms of Service.
Feel Free To Talk With Us
We understand that you may have lot’s on today so if this is the case, you can fill out the form below and we can complete a quotation for you which will provide detailed information and multiple cost options for your deliberation.
Key Questions Businesses Ask About Generative Engine Optimisation
Answers from NeuralAdX Experts
What is GEO and why is it so important?
Generative Engine Optimisation, or GEO, is the process of optimising your website and online content so AI search engines (a.k.a. answer engines) like Google AI Overview, ChatGPT, Grok, Perplexity, Claude, and Bing will select your content as the direct answer to user queries. This increases your chances of being showcased in AI-generated search responses, placing your business at the forefront of search results.
Why is GEO Important For My Business?
GEO is rapidly becoming essential because an increasing number of users are shifting from traditional search engines to AI-powered answer engines. By implementing GEO, your online content has up to a 40% higher chance of being cited as the featured snippet, driving more qualified leads and conversions for your business.
In addition to this, that percentage “Can be significantly increased, when employing advanced or domain specific G-E-O strategies, which can push content citation and visibility percentages even higher than 40%,— sometimes substantially so,— particularly for websites not previously well ranked.” (ArXiv:2311.09735)
How does GEO Differ From Traditional SEO?
While SEO focuses on keyword optimisation and ranking in browser-based search engines, GEO emphasises tailoring content so it is selected and referenced by AI search engines in their direct answers. This means using clear, authoritative, and accurate content that AI models trust, which will improve how users discover and interact with your brand.
Which AI Generative Engine Platforms Does Neuraladx Ltd Optimise For?
Neuraladx Ltd specialises in optimising content for all major AI search engines including:
• Microsoft Co-Pilot
• ChatGPT-5
• Perplexity
• Bing AI
• Claude
• Meta AI
• Grok 4
• Google Overview
• Brave Leo
We continually adapt our techniques to ensure we are continually effective as AI algorithm’s change.
Does SEO still matter, or should I focus solely on GEO?
SEO is still important as it enables your content to be stored on the web index. GEO is what convinces AI search platforms to use your content as their AI-generated answer. With the rapid adoption of AI platforms by users, GEO has now become essential to dominate in your field of expertise online.
What results can I expect from GEO services?
Businesses implementing GEO typically see:
• Up to 41% more likely that your content will be cited as the featured snippet, AI Overview or direct answer in AI platforms. arxiv.org
• Improved lead quality due to more relevant and qualified traffic.
• Enhanced authority and reputation online which can lead to higher conversion rates and improved overall digital visibility.
• Increased citation quantity within the first 4-6 weeks.
How quickly can I see results with GEO?
Results can be seen within weeks if your website has a high domain authority, good SEO and currently ranks well for your chosen keywords/prompts
Is GEO relevant for my location or industry?
Yes! GEO is especially impactful for businesses targeting geographic areas (local SEO) or niche industries. Generative engines personalise responses based on user location and sector, so sector-specific and localised content is more likely to be featured.
How do I get started with NeuralAdX’s GEO services?
You are welcome to contact us by phone, email or one of the contact forms on our website.
What makes NeuralAdX the top choice for GEO in the UK?
NeuralAdX Ltd is an early adopter and specialist in GEO, backed by academic research and real-world experience. We leverage proven strategies and proprietary techniques to ensure your business stands out to AI platforms as AI search reshapes the digital landscape. With a local and international client base, we are positioned by many as GEO leaders in the UK due to the following three reasons.
• we have published proof of our generative engine optimisation service working via a live screen video recording case study which can be seen on our proof generative engine optimisation works page.
• We have documented a citation bench comparing ourselves with the 5 most frequent GEO agencies surfacing in AI answers so visit the AI citation benchmark page for the ongoing factual results.
• Neuraladx Ltd, to our knowledge, is the only generative engine optimisation agency that offers a minimum results guarantee by either doubling or tripling a clients citation amount depending on the GEO package they choose.
