GOOGLE AI MODE SEARCH OPTIMISATION
With the new Google AI Mode soon to be available, it will be on the mind of every business owner how they are to proceed in order to make their companies website appear at the top of the search as the AI overviews user response.The simply unfair news to many hardworking business owners, is that having a great SEO status will no longer be enough as the Google AI Mode parsing software makes it’s decision of which website to show the user based on significantly different criteria to that delivered by traditional SEO optimisation.
The semi good news is that SEO done in the past, will still have some benefits for example if your website has established trust and authority over the years this will be valued by the AI search engines.
This being said, to actually be directly referenced to the user by AI search engines your content will have to contain significant Generative Engine Optimisation (GEO) which is the focus of optimising content so it will be selected and cited to users by AI-generative engines.
This in essence has become the new SEO as it entails a particular methodology, skill sets and technical know how to achieve. If you would like a brief overview of this then below we have done this for you or if you prefer a considerably more comprehensive explanation, you can find this on our GEO service page which you are welcome to view by clicking this highlighted link.
The Key Information Business Owners Need To Know!
1. Specific Content To Be Constructed For AI Mode Overview Featured Position
It is now necessary to structure content where possible for direct answer extraction. Simply getting to the point first with definitive statements in your first 40-50 words then context and finally details. This inverted pyramid writing approach is precisely what the AI Generative Engine software is looking for when it crawls websites on the internet as it has been programmed to do so.
2. Build Topical Authority
AI Mode is configured to reference websites that display with great detail a in-depth knowledge of their particular subject. Supporting factors of this such as high quality photos, videos, tables, infographics, podcasts, backlinks to prominent sites and comprehensive written content spanning many pages (pillar pages) will attract it’s attention.
3. Optimise Content For Conversational Queries
4. Adjust Your Content Formating
> Make sure you use H2 and H3 headers that mirror common questions
> Include tables and lists that can be easily extracted and used as an answer
> Add FAQ sections with natural language alongside Q&As
> Use short paragraphs (2-3 sentences max)
5. Include Credibility Signal
With all your content where possible there should be the use of citations, author expertise boxes, publication dates, and “last updated” timestamps. All AI systems prioritise fresh and authoritative content that contains these crucial ingredients.
6. Focus On Answering Long-Tail Conversational Queries Not Broad Keywords
The new AI Generative Engines now handle much more intricate, specific and natural language questions. So this is where you can provide the definitive answers they require to their unique query. Essentially you have to keep in mind that with AI Generative Engine search, precision is what it seeks… no longer will close not so informed answers be chosen, only quality content with accurate intel will be selected.
OVERVIEW OF AI MODE OPTIMISATION
Google is truly seeking to bring a completely unique, effective and incredibly personal experience to it’s users with this highly advanced AI Mode search. On just one of the plus sides with these changes, the company who does rise to the top and make the overview section. They will have a customer that has fine tuned the service or product they seek so the conversion rates should be significantly improved.
For A Free AI Mode (GEO) Audit Fill Out The Form Below
FAQs
Explore the frequently asked questions below that may be of interest to you about our GEO service.
GEO stands for Generative Engine Optimisation, this is the process of optimising your website or all online content so that all AI search engines (aka answer engines) will choose your content to directly answer a users query and be the AI-generated output response (AI overview).
GEO matters because dramatically more people are changing their search behaviour and using the very personalised and accurate AI search engines (aka Generative Engines) instead of the traditional browser search engines. This is because the traditional browser search engine leaves online users clicking through partially relevant website pages which are not always relating to their specific query and therefore costs the user time to find the correct information they were seeking.
AI Generative Engine Optimisation is so important because it will provide your online content with a 41% increased chance of being the recommended answer to a users query when compared to no GEO being implemented. Furthermore, the user that is shown your content from a AI search engine is much more likely to purchase your service or product thanks to the precise nature of AI parsing.
SEO as of today 12/06/2025 still has its value as society is currently transitioning from the standard browser search engines to AI search engines. Therefore it will still benefit a company to have good SEO and to maintain it. This being said, we do not know how quickly society will adopt the usage of generative engine search and when they do SEO will provide very little benefit to online content owners.
This is because SEO only provides one of seven criterias that AI search engines look for when choosing a website to show a user as the featured snippet so in our opinion, maintaining your existing SEO and strongly implementing GEO will be the wisest way forward for business owners.
Pay-Per-Click is an excellent form of digital marketing as it brings immediate results and funnels your ideal customers to your website if you are using traditional non AI enhanced browsers. Now that AI search engines (Generative Engines) are taking over and becoming the new user behaviour, pay-per-click will no longer be as successfulfhl as some of you reading this may be experiencing.
GEO on the other hand is essentially the new SEO as it will obtain the attention from AI search engines and when your content is chosen it will be used as the number one spot the AI overview. With GEO you will continuously receive a certain amount of organic traffic to your website on a regular basis that requires much less investment than the pay-per-click service so over the long term, you will see much better fiscal returns with GEO.
The success of a GEO campaign can be measured via the amount of visits to your website that originated from a generated engine search (AI search engines). Additionally, we have a very comprehensive academic study completed at Princeton University that verifies the work that we do enhances a websites chances of being selected by a generative search engine(AI search engine) by up to 41%.
The time it takes to see results with Generative Engine Optimisation depends on many factors such as:
- The quantity of competition in your industry.
- Whether you choose to have just your website or all your media platforms GEO compliant.
- Your current level of Authority in your industry.
Like it’s predecessor SEO, GEO is a methodology that takes time to implement and see significant results but once you are indexed and selected by AI search engines, they will continue to use your content moving forward.
We can confidently guarantee you that with a six month continuous implementation of GEO, you will see three times the amount of AI search engines visiting your website per month.
